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Contractions are commonly used in speech (or written dialogue), informal forms of writing, and where space is at a premium, such as in advertising.

Verbal communication includes sounds, words, or speaking. Non verbal communication includes gestures, facial expressions, body movement, and anything else done without speaking.

Shannon and Weaver model of communication has a few basic concepts to it: Sender, Encoder, Channel, Decoder, Receiver and Noise. Transaction model is called the circular model of communication since the sender becomes the receiver just as fast as the receiver becomes the sender.

Shannon-Weaver model - consist of few fundamental concepts such as sender, encoder, channel, decoder, receiver and noise. The person who produces and sends message is the sender. The encoder acts as the transmitter that helps convert messages to signals. The medium is channel that is used in sending the message. Decoder receives the message and breaks down to understand it. And the receiver is the recipient of the message. Then the disturbance that may be the reason for the receiver to receive incorrect message is noise. Transactional model – also called as the circular model of communication since the sender becomes the receiver just as fast as the receiver becomes the sender. The reason is both of them sends message together while the receiver and sender are called as communicators.

Some common barriers: 1. The use of jargon 2. Emotional barriers and taboos 3. Lack of attention, interest, 4. Physical disabilities

1. Completeness 2. Conciseness 3. Consideration 4. Concreteness 5. Courtesy 6. Clearness 7. Correctness

According to the seven Cs, communication needs to be: clear, concise, concrete, correct, coherent, complete and courteous.

It is the practice of deliberately managing the release and spread of information between an individual or an organization and the public.

The activity or profession of producing advertisements for commercial products or services.

The functions of communication in an organization are to inform, persuade, and motivate.